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Goodbye Motorola, Hello Moto: Lenovo Phasing Out Brand Name

Motorola_logo-2

Motorola’s branding will no longer be seen on phones

Motorola’s been a ubitquotous name in mobile communications, but you won’t be seeing the iconing Motorola name anywhere at the end of 2016. Lenovo, the parent company of Motorola, says it’s phasing out the Motorola branding in their phones this year, though they are retaining the Moto name and the signature M logo, effective relegating the Moto series to the mid and high-end of the company’s portfolio, with the Vibe name taking care of the lower and mid-range of the market. Also, that’s not a typo – there will be overlap between the Vibe and Moto lineup in the mid-range.

We’re sad to see the iconic Motorola branding go from phones – these are the same people who basically invented cellphones, after all, but it comes as no surprise following Lenovo’s efforts to streamline their mobile ambitions.

Source

John Nieves

John is a veteran technology and gadget journalist with more than 10 years of experience both in print and online. When not writing about technology, he frequently gets lost in the boonies playing soldier.

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7 Comments

  1. DAPAT ANG I-PHASE OUT
    ANG SUN CELLULAR &
    SUN BROADBAND

    KASI BULOK SILA AT
    MANLOLOKO NG MGA
    SUBSCRIBERS…

    SUN BROADBAND :

    – CHOOSE BITTER !!!

    – CHOOSE BUWITRE !!!

    – IT’S YOUR CHORE-VA !!!

  2. Hello Moto!!!

    2015 Sales Strategy
    Motorola= Western Markets
    Lenovo = Asian Markets
    ZUK = Asian Markets

    2016 Sales Strategy
    Hello Lenovo! Epic Fail Strategy

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