What a roller coaster ride this has been
While the leader boards for smartphone brands have been pretty predictable in the Philippines and other parts of the world, it’s been quite a battle in China, the world’s biggest smartphone market. OPPO has been making huge gains in their home country in the past few months, though past top dog Huawei has managed to knock off their domestic rival off of the top to regain the #1 spot according to research firm Canalys.
Huawei managed to ship around 21 million units in Q1, which allowed them to take 18% of the market share in China. OPPO, the previous leader, fell to second place with just under 20 million units despite an annual growth of 55%. Vivo is third, with 15% of the market share. What’s surprising here is that the top three vendors took 50% of the market share in China, leaving Xiaomi, in fourth place and Apple, in fifth.
Xiaomi has an uphill battle in China. Their efforts are continuously being thwarted by Huawei’s online-only Honor sub-brand and Vivo and OPPO’s continuous, meteoric rise. The once promising company needs to find a new way to entice customers in their home turf to be able to fight back effectively against their rivals.