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Is There Still A Place For Nokia?

If you didn’t hear, Nokia announced their first ever Android smartphone yesterday, dubbed the Nokia 6. Well, sort of – the Finnish firm wasn’t the one that did the announcement – it was HMD Global that did the announcement for the device, which is the company that has the rights to use the Nokia name on phones. After their disastrous love affair with the Windows Phone ecosystem, the Finnish brand name is finally on an Android phone – something that many people have been waiting for, for a long time.

Read: Nokia Reveals Their First Android Phone, The Nokia 6

But there’s a problem here: Nokia isn’t making the phones anymore. The Finnish company has essentially given up its mobile arm after former CEO Stephen Elop ran it to the ground, which forced Nokia to sell it to Microsoft (where Elop became head of the Microsoft Devices Group). Wary of putting up enormous amounts of capital to return to the consumer phone business, Nokia has gone the branding route, giving HMD the rights to use their name in devices that they produce. That means that many of the people, personalities and R&D facilities that was used to make the Nokia magic is now gone. There’s a distinct possibility that the design team behind the new phone is completely divorced from the same people (and company culture) that made Nokia the powerhouse that it once was.

Just taking a look at the Nokia 6, it’s not really anything special. Sure, the aluminum body is a nice throwback to the Lumia series of phones, but the rest of the specs aren’t impressing us. It has the equivalent specs of ASUS’ 5.5-inch Zenfone 3 Max, for example. Really, the only thing that sets it apart is Android Nougat and the solid industrial design – at least, from what we can see. For Nokia to flourish in the hyper-competitive landscape of consumer mobile phones, they need to offer consumers something more than a trip down memory lane.

Maybe handing over the design and manufacturing duties to another company is a good thing, maybe it’s not but since Nokia’s ugly fall from grace, many other companies have stepped up to fill the void. The mobile landscape of today is very different compared to the time where the Finnish brand reigned supreme. While a part of us are glad to see an old friend back to the fight, another part of us feels that they have no place in a world dominated by brands like Huawei, Samsung, Apple and OPPO.

We’ll have to see in the next few months.

John Nieves

John is a veteran technology and gadget journalist with more than 10 years of experience both in print and online. When not writing about technology, he frequently gets lost in the boonies playing soldier.

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  1. Unless Nokia can compete against Chinese makers, I don’t see any chances for Nokia to have a place in the cut throat phone industry. The high end market is already dominated by strong brands like Apple, Samsung, LG and Sony so who would gamble spending lots of money for a phone from a maker that just came from a coma. The should just sell the brand name or should have stayed comatose.

  2. Many will be against the return of Nokia in the game. But many still are waiting for it. If nokia can retain their high quality standard, there’s a big chance for Nokia to have a cut on sales market. And i hope they bring the pureview technology on android. One of the best technology i used and seen from Nokia. Images produced are at par with DLSRs. And i think it is better than other DSLRs.

    My first phone is a nokia (big, bulky, heavy and with antenna) and it really lasted for years. And that’s what i’m hoping on their latest and upcoming phones.

  3. Why not, wag ka mag alala Nokia bibili ako nyang Nokia 6 na yan kesa mag Zenfone 3 ako lol, pwede ng pang spare phone yan

  4. i am more optimistic on the user interface. if that interface is great then i am sold. else, it is just another android phone

  5. Will it maintain its quality if the only thing remaining on it is the name “NOKIA”. I’m actually excited if new Nokia is still Nokia as we know it.

  6. It’s going to be difficult for them to become a major. I believe they some of their key tech patents (i.e. Pureview) with the Mircosoft buy out. They will need to find a way to differentiate themselves from a sea of other android vendors. I am a fan of Nokia and with them the best!

    Another thought: Nokia {Meego} Sailfish phone with 41 megapixel camera tech and modern hardware: Take my money!

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