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The Asus Zenfone 5 Fam Arrives in the Philippines; Prices Astound

Back to their Roots

Backed by their motto of “empowering luxury for everyone”, the mobile division of Asus put themselves on the map. They offered bang-for-your-buck devices in their Zenfone lineup that captures the hearts and minds (not to mention the cash) of consumers the world over; providing an awesome ratio between price and performance. Unfortunately, judging by the many comments on our Facebook page, they’ve lost consumer confidence with recent iterations of the device. The Taiwanese company hopes to change that as they went full circle and went #Backto5 by launching the new Asus Zenfone 5 family in Barcelona.

A little over a month later, the new lineup arrives on our shores with the hopes of reclaiming the slice of the pie they’ve relinquished in the past years. Before we get to the pricing, let’s remind you of the specs of the entire Zenfone lineup.

Asus Zenfone 5Q Specifications

  • 2.2GHz Qualcomm Snapdragon 630 octa-core processor
  • Adreno 508 GPU
  • 4GB RAM
  • 64GB of expandable storage
  • 6-inch Full HD+IPS display; 18:9 aspect ratio, 2160×1080 resolution
  • 16-megapixel primary at f/2.2 aperture + 8-megapixel secondary wide-angle rear camera f/2.4, PDAF, EIS, LED Flash
  • 20-megapixel primary at f/2.0 aperture + 8-megapixel wide-angle secondary front cameras f/2.4, EIS, LED Flash
  • 4G, LTE
  • Dual SIM
  • WiFi, Bluetooth, NFC
  • GPS, A-GPS
  • Fingerprint scanner
  • Facial Recognition
  • 3300mAh battery
  • Android Nougat 7.1.1 with ZenUI 4.5

Asus Zenfone 5 Specifications

  • AI-powered Qualcomm Snapdragon 636 processor
  • Adreno 509 GPU
  • 4GB of RAM
  • 64GB of storage (expandable via MicroSD)
  • 6.2-inch Full HD+IPS display; 19:9 aspect ratio, 2246×1080 resolution, DCI-P3 wide color gamut
  • 12-megapixel main rear camera, Sony IMX363 sensor, f/1.8 aperture, Night HDR, OIS, Dual Pixel PDAF, RGB sensor
  • 8-megapixel secondary rear camera, 120-degree wide angle view
  • 4G, LTE
  • Dual SIM
  • WiFi, Bluetooth
  • GPS, A-GPS
  • Fingerprint scanner
  • Facial Recognition
  • USB Type-C port
  • 3300mAh battery with BoostMaster and Smart Charging
  • Android Oreo with ZenUI 5.0

Asus Zenfone 5Z Specifications

  • AI-powered Qualcomm Snapdragon 845 processor
  • Adreno 630 GPU
  • 6GB RAM
  • 64GB internal storage
  • 6.2-inch Full HD+IPS display, 18.7:9 aspect ratio, 2246×1080 resolution, DCI-P3 wide color gamut
  • 12-megapixel main rear camera, Sony IMX363 sensor, f/1.8 aperture, Night HDR, OIS. EIS, PDAF, RGB sensor
  • 8-megapixel secondary rear camera, 120-degree wide angle view
  • 4G, LTE
  • Dual SIM
  • WiFi, Bluetooth
  • GPS, A-GPS
  • Fingerprint scanner
  • Facial Recognition
  • USB Type-C port
  • 3300mAh battery with BoostMaster and Smart Charging
  • Android Oreo with ZenUI 5.0

The Asus priced the 5Z very competitively when they announced it at Mobile World Congress and we’ve been waiting eagerly for the company to announce its local pricing. Let’s not beat around the bush any further. The Asus Zenfone 5Q has been priced at Php 16,995. The AI-Powered base model of the Zenfone 5 has been given a price tag of Php 19,995. Last, but certainly not the least, is the Zenfone 5Z that has been priced at Php 29,995.

Asus is back, baby! Let us know what you think about the prices in the comment section!

MWC 2018: A Deep Dive On ASUS’ AI Features For The ZenFone 5

MWC 2018: A Deep Dive On ASUS’ AI Features For The ZenFone 5

MWC 2018: A Deep Dive On ASUS’ AI Features For The ZenFone 5

Jamie Inocian

A self-confessed geek. Jamie started out helping out on the Unbox Podcast and became the Digital Sales Manager when he joined the team full time. He has since then transitioned into one of our Senior Editors and Head Video Producer.

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3 Comments

  1. Just as predicted. Though the price looks enticing. Though it would have been better if they used SD 636 for lite and then 660 for the standard.

  2. what concerns me is the AI. i watched the live presentation and it’s mostly about AI that is constantly monitoring things. and that of course will consume power. my Zenfone 3 Max has battery drain problems ever since i updated it to Nougat and from research, many people also has that problem that Asus never acknowledged.

    i am wary of Zenfone 5 because that AI (or something else) may cause battery problems later on. perhaps not at launch but with a later update like what happened to ZF 3 Max.

    good specs, competitive price, questionable battery life.

  3. i feel like asus is falling.. with brands like meizu, xiaomi at zte who will launch new phones with better hardwares, its an easy sell than asus.. almost 17k is not aggressive pricing than most of u think for sd630 when xioami and meizu with sd636 and soon launching a sd660 for 15k below.

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