May seem larger because of the sheer number of items sold a day, according to them
Yesterday we sat down with Daryle Ganchua, CD-R King’s Regional Manager and talked about the company, the brand and what their vision is for the PH buying public. It was an interesting chat, but one of the more fascinating things we talked about is the defect rate for the products that they sell.
The perception of the public is that for more complex products like electronics, CD-R King’s stuff don’t last. That’s not true, according to Daryle. “There are some defects, but if you see our percentage [for defects], 1% defect lang kami,” he says, referring to the defect rate of their products.
“1 to 2% lang, 2% is the highest,” he reiterated during our interview.
So why the perceived large defect rate? It’s quantity. CD-R King is one of the most prolific electronics retailers in the country, and a mall usually won’t be complete if it doesn’t have a CD-R King store inside. While the company did not tell us how many products they sell each month or day, let’s say for the sake of argument their sales figures are 1 million units (which wouldn’t be far off) each month, 1% of that is 10,000 units. That’s enough of a defect rate that would lead people to complain loudly, or so they explain it to us.
Another surprising thing that Daryle shared was that they take great effort in figuring out what products are defective to improve and see where it failed. He also says that they also listen to their customers on their Facebook page and reply to them if they can.
Have you ever bought a defective product from CD-R King before? If you did, what did you do? Return it? Throw it away? Let us know in the comments section!