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Death of An Icon: Apple Is Killing iTunes

LONDON – JUNE 15: Steve Jobs, Chief Executive Officer of Apple computers, launches iTunes Music Store in the territories of Great Britain, Germany and France, on June 15, 2004 in London. The iTunes store allows users to buy and download albums or individual songs from a library of 700,000 songs. (Photo by Ian Waldie/Getty Images)

Goodnight, sweet prince

After almost two decades, Apple is officially killing off iTunes according to Rolling Stone magazine. The company is set to announce the replacement of the iconic, yet clunky music, movies, and app store on Monday (Tuesday in the Philippines) during its Worldwide Developers Conference (WWDC).

The end of the app is a consequence of Apple’s alignment of their media strategy with their multiple devices – their iPhones and iPads for example, already offer separate Music, TV and Podcast apps that are distinctly separate from the iTunes app that is in Macs and MacBooks that offer the same functionality.

Apple’s iTunes was revolutionary when it launched nearly two decades ago, allowing the purchase of legal music over the internet during a time of rampant illegal file sharing via outlets like Napster.


John Nieves

John is a veteran technology and gadget journalist with more than 10 years of experience both in print and online. When not writing about technology, he frequently gets lost in the boonies playing soldier.

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