eToro Wants to Make Online Trading Easy and Accessible to Everyone

Because investing should be accessible to everyone

When it comes to opportunities to make money grow, stock market trading is one of the best options out there. However, factors like lack of awareness, lack of knowledge, and intimidation with the complexities of understanding the stock market are the many reasons why Filipinos are hesitant to invest money in stocks. Social Trading Platform eToro wants to change all of that.

For eToro Southeast Asia Business Head Paul Familaran, he believes that social trading—a key unique service proposition of eToro—is the way to go to encourage Filipinos to invest.

Founded in 2007, eToro is one of the first fintech companies to add a social aspect to online trading. eToro’s idea is simple: traders interact with other traders, monitor their movements, and copy them if they are doing good in trading.

“eToro also opens up more global markets allowing traders to diversify their portfolios and hedge risks, given that the local market has been slow during the first half of the year,” Familiaran said.

You most likely have seen eToro’s viral “Steve and Dave” commercial on YouTube, and whether you like it or not, it definitely catches your attention as it makes the idea of online trading less intimidating. eToro’s copy-trading feature helps beginner traders to make good decisions by copying the more seasoned ones, while those being copied get incentivized by earning under eToro’s Popular Investor Program.

“It is much akin to the sharing economy brought mainstream of course by the likes of Uber and Airbnb,” Familiaran adds.

eToro is available both as a web client ( and as an Android and iOS app.

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